Purex Rap

This is the project I am most proud of from my time at Upstream 360. The client, Purex, outlined key steps to boost sales and outperform Arm & Hammer in the next fiscal year. As the creative lead, I took those talking points and wordsmithed them into a rap song that became the smash hit of the conference. I gained valuable experience in project management and production as the main point of contact for the talent.