Fresh Step

As an avid animal lover and designated pet sitter, I jumped at the chance to write for a Fresh Step commercial. Yes, even about kitty litter. I researched the science behind activated carbon to write compelling, benefit-driven copy that resonates with pet owners. The campaign includes a detailed 50-second spot and a tight 20-second cut, demonstrating my ability to craft clear, persuasive storytelling that delivers the brand message across multiple platforms.